Creating a Landing Page That Converts Traffic Into Leads

Landing pages are very important when it comes to converting traffic from a source such as an paid advertisement or organic traffic.

1. Give the user something valuable

Giving something away for free such as a guide, e-book or a discount in return for an email address will help you grow you email list with people who may be interested in purchasing your product or service. For example if you own a consulting business that helps people lose weight, you may give them a free 7-day meal plan. By doing this you instill trust in your customers and if they like your 7-day meal plan then they may comeback for the 30-day meal plan that you charge for. You should give something small to get something larger in return potentially.

2. Having a beautiful landing page

Your landing page is meant to capture emails and inform the user a little bit on what you are doing. You don't want to give away too much information or else they won't download your free material. Having a video on your landing page is proven to help convert traffic into leads. Create a short 2-5 minute video giving them a little bit of information that will help prove your expertise.

3. Trust

Building trust online is very important when you want a users information so ensuring that you know what you are talking about will help you convert targeted traffic into leads. It is much harder to build trust when you are behind a computer screen and you can not talk to the user in person about what your offerings are.

4. Follow up

Follow up with using an email marketing campaign that will help turn those leads into sales. You should have a funnel developed that will help turn your targeted traffic into leads and those leads into sales. Providing value to your customers is going to be important, so you may have to give an extra free e-book or guide to your users in your email campaign to help close the deal.

With Wix you can create amazing landing pages and you can create websites in a breeze.