$110k Email Marketing Funnel Secrets

Having an email list is one of the most important parts to your marketing campaign. It is the backbone of your marketing because each email you collect has a set value to you. Think of each email as a lead and how much is that lead worth to you? What is the average cost of your customer?

Creating the funnel

For our email marketing we use Active Campaign, with active campaign you can fully customize your marketing automation. Creating a $110k funnel is going to involve a few hours of time and will involve you to develop some great content for those emails.

Value

Content is king in marketing even when it comes down to the emails that you are sending to your email list. You want to provide something for your leads that shows you can give them value. You will run a "value stack" campaign for your email list and give them a a few things for free such as guides, links to your blogs, discounts, anything that will provide value to the user.

Qualified Leads

If your leads from the value stack campaign have opened most of the emails you sent and interacted with them they will turn into a qualified lead. Active Campaign does a great job of keeping track of clients and building a great email campaign. You will then send a different set of emails that will start to promote your service. If the lead is opening and interacting with your emails that means they have the potential to be your customer.

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