Influencer marketing is a term that is being thrown around a lot in the marketing world, if you haven't looked into them for your business then you are missing out on a great potential reach for very cheap. We encouraged one of our clients who sells T-Shirts online send one of the T-Shirts to the influencers we found to promote her brand. The influencers we found both had over100,000 Instagram followers.
How it works?
To get an instagram influencer it may take a while, you are going to have to DM as many of them as you can that in your local area or your niche. There may be people who will try to charge you a lot for their service so you must do your research before you commit to the influencer because there are going to be profiles that have fake followers and likes. You can use a tool such as Social Blade and type in the user name to see who is fake for the social media profiles. There are plenty of tools out there for all social media platforms. With some influencers you don't have to pay you can just send them your product and they will take pictures with it and post it and tag you in the photos as well.
Why it will be beneficial to your business?
Influencers that are in your niche are going to be beneficial to you because people follow who they like and they tend to use the same products that they use. If an influencers takes a picture at your restaurant talking about how great your food is and tags you in it you will receive followers and people will come in just because of the referral or you have a product you can send it to the influencer and they will take a picture and tag you then people will follow you and go to your store to buy it.
Below is an instagram influencer we used for one of our clients and look at the results.
