Creating a Facebook ad campaign is pretty simple but seeing results from your campaign is harder. Getting results from Facebook Ads all comes down to putting your product/service in front of the right people.
1. Targeting
Facebook's Ads is an amazing tool to help scale your business to the next level. You can target certain age groups, locations, and based on what people like. The targeting is very detailed so if you use it correctly you can target only people who will buy your product.
2. Retargeting
You can install a Facebook Pixel on your website and it will track the data from Facebook to your website. With this information you can create look a like audiences to target your product or service to. Retargetting is one of the most valuable assets to Facebook advertising.
3. Campaigns
Create unique campaigns for each audience and test more than just one advertisement to see which method works the best. If you don't want to do A/B testing manually you can use some paid services that will show you which ads are performing the best and only run those ads. AdExpresso is great for testing ads on Facebook.
Having a beautiful landing page is great but if your message on what you are trying to does not clear then your ad won't help convert traffic into leads. Having a landing page that converts is crucial in your campaign, the landing page should be very straight forward and ask for their information (name, email, etc.) in return for something such as a discount, or free guide/e-book.
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